Cocktail Parties is a company based in Wellington, New Zealand. It offers catered, themed, staffed, on-site cocktail party events. I was asked to help brand it, and design and build a website.
For inspiration on its branding, I looked back to era of the golden age of the cocktail parties: the 1930s through the 1950s. At the same time, I wanted to establish its strong connection to New Zealand. We deliberately chose to focus the brand's appeals on these nostalgic images, rather than simply showing photos of cocktail drinks, which felt clichéd and cheap.
I used black-and-white photography, angular stylized typefaces, and a bold, crisp colour palette. This rich, visual approach is a nod to the lavish aesthetic backdrop to classic American cinema and Hollywood. The menus are themed accordingly, with drinks taken from various different classic films.